The April 2020 SGI Labour Market Gaps and Opportunities Final Report (Phase 1) made recommendations to help the Southern Gulf Island Tourism industry. The study’s plan scheduled work on a regenerative tourism identity, brand positioning, and communication.
The identity proposes to strengthen the tourism industry in the Southern Gulf Islands in order to sustain local work. COVID-19 makes it more difficult to entice workers back into the tourism/hospitality industry as it has become an even more precarious livelihood.
Young islanders do not enjoy a strong image of the local travel industry because they struggle to see the sector as a worthwhile career. Local communities do not share a common vision for regenerative tourism. In fact, surveys suggest that many island residents do not support local tourism. This also creates a barrier to supporting a workforce based on the visitor economy. Of note, a move toward a more ‘preserve and protect’ approach within the visitor economy would address some concerns.
Read the full report here: WORKFORCE INSIGHT